Seer.ai
Brand identity, design-system, marketing-site, and product UI work for a seed-stage spatiotemporal AI analytics startup.
Seer.ai is a seed-stage company building cloud-native spatiotemporal analytics and data-fusion tools.
My work focused on redesigning the brand identity, building a new marketing website, and improving the product web app.
Company Context
Seer.ai’s core product helps users synthesize many data sources into one place so they can access, organize, analyze, and transform complex information quickly.
The product sits at the intersection of geospatial data, machine learning, mapping interfaces, and decision-support workflows.
Brand And Design System
The original identity had practical usage problems: thin logo lines, type that became hard to read at small sizes, a vertical mark that was difficult to apply, and no clear design system for broader product and marketing work.
I redesigned the identity around better scalability, a more usable logo system, a standardized palette, clearer typography, and visual patterns that could extend across the website, UI, social content, and presentations.
Marketing Website
I designed and developed a new marketing website from scratch in React and TypeScript.
The process moved through multiple homepage and visual-direction iterations before settling on a direction that matched the updated system and more clearly explained Seer.ai’s product value.
Web App Updates
I also worked on product UI improvements across dashboards, login and signup, settings, tables, and map/graph workflows.
The product work included interactions for geospatial visualization, entanglement analysis, node editing, and clearer data-exploration states.
Impact
The redesigned and rebuilt marketing site helped increase web traffic by 10x. The broader visual system also supported an 831% month-over-month increase in social media impressions and gave the team a more consistent foundation for product and marketing work.